Insider Brief
- Hyundai Motor Group will use CES 2026 to unveil a group-level AI Robotics Strategy outlining how it plans to scale artificial intelligence and robotics from experimentation to industrial deployment across manufacturing, logistics, and mobility operations.
- The company will debut Boston Dynamics’ next-generation Atlas humanoid robot live on stage, signaling a shift toward commercial, human-collaborative robotic systems designed for real-world industrial environments.
- Hyundai will highlight its Software-Defined Factory and Group Value Network approach, emphasizing integrated training, deployment, and lifecycle management of AI robotics, alongside live demonstrations of Atlas, Spot, and MobED at its CES exhibition.
Hyundai Motor Group is preparing to use CES 2026 as a platform to outline how artificial intelligence and robotics will move from experimental technology to scaled industrial deployment across its global operations.
The company said it will unveil a group-level AI Robotics Strategy during Hyundai Media Day on Jan. 5 in Las Vegas, framing the initiative under the theme “Partnering Human Progress.” The presentation is expected to detail how Hyundai plans to integrate AI robotics more deeply across its manufacturing, logistics, and mobility businesses, with a focus on accelerating commercialization through human-robot collaboration.
A central moment at the event will be the public debut of Boston Dynamics’ next-generation Atlas humanoid robot, according to the company. For the first time, the robot will move from controlled laboratory settings to a live CES stage demonstration. Hyundai has positioned Atlas as a future robotic co-worker designed to operate safely and adaptively alongside people, rather than as a standalone automation system.
Hyundai said it will also outline how it intends to train, scale, and deploy AI robotics using its Group Value Network and Software-Defined Factory (SDF) framework. The SDF model combines data-driven manufacturing with software-controlled production systems, allowing robotics to be trained and optimized continuously across factories and supply chains. Under this approach, Hyundai plans to manage the full robotics lifecycle — from component development to learning, deployment, and operations — through tightly integrated hardware, software, and logistics capabilities.
From Jan. 6 to 9, Hyundai will host an interactive exhibition at the Las Vegas Convention Center featuring hands-on demonstrations of its AI robotics technologies. The exhibit will include live presentations of Atlas, Spot, and MobED, along with simulated work environments and research scenarios intended to show how the company envisions AI-powered robots operating in factories, logistics hubs, and everyday settings.
Image credit: Hyundai
