Web3 fashion startup mmERCH, pioneering the fusion of AI and blockchain in the fashion industry, has raised $6.4 million in seed funding, led by Liberty City Ventures.
Founded by Colby Mugrabi, the company stands at the forefront of art, fashion, and technology, crafting unique “neo-couture” collections through generative design. With its first collection debuting in April, mmERCH aims to blend digital and physical fashion realms, offering authentic, scarce items verified on the blockchain.
This round of funding, attracting notable figures from various sectors, will fuel technology development, team expansion, and future collections.
Words from the movers and shakers on the funding:
“We are thrilled to have such a calibre of investors — all of whom are true visionaries across fashion and Web3.
This investment marks a strong step towards realising our vision of ‘neo-couture,’ offering collections of unique, one-of-a-kind products that have evolving digital and physical utility.
With this latest funding, we’re excited to expand operations and redefine the future of fashion, where individuality, creativity, and community flourish without compromise.”
— Colby Mugrabi
“We are delighted to lead this seed funding round for mmERCH, founded and led by Colby Mugrabi. Colby is a visionary entrepreneur who has the drive, team, and resourcefulness to achieve great things.
The fusion of AI and blockchain technology in fashion presents an exciting frontier. mmERCH is challenging convention in every aspect of the fashion industry, from ideation to supply chain to the customer experience.
Their commitment to pushing boundaries and redefining the future of fashion aligns with our investment philosophy of supporting supply chain growth in Web3.”
— Emil Woods and Murtaza Akbar, founding partners at Liberty City Ventures
